The following post is part of a series of post following the Xbox One reveal on May 21, 2013.
No. 1 Rule of Business
Let me ask you a question…What’s the first rule of business? Hopefully, you answered to make money. If you think it’s to cater to a niche section of the market you’re wrong. And if you think that a company owes you something you’re wrong again. Companies like Microsoft AND Sony are in the business of making money, and creating a console that sells to mainstream America is what they want.
It’s been a topic that’s been heavily discussed– How are next generation consoles going to sell to mainstream America? We have the iPad, Apple TV, Roku, Android and countless other devices competing for our attention and entertainment dollars. If next-gen consoles are going to stand out in the market has to do more than just “games”. Microsoft decided to bet on the TV habits of Americans and created a media box that doubles as a videogame console. Why…because their audience is bigger than just core gamers. Continue reading


