It seems like every week something is happening in the gaming industry and usually, it’s rarely positive. And the word this time is how EA implemented and then removed a loot box system that works against the interest of players. But this isn’t the first time that we’ve seen microtransactions, and it certainly isn’t going to be the last. And while the industry begins to cool on the EA loot box fiasco I think back to Colin Moriarty’s challenge. Stop supporting bullshit.
Speaking With Your Wallet
Back when Colin was on Kinda Funny, he often challenged gamers to stop supporting the bullshit. The premise that we as gamers only fuel the things we hate by continuing to buy games from companies, like EA, who try to get over on us with shady microtransactions and season passes with DLC that isn’t worth the price. It’s a statement that when heard is usually challenged. “I’m just one person, what is me not buying the game going to do?” But it’s not just about the bottom line; it’s about principle.
At some point, you have to stand for something. Even if the company isn’t going to fall under because you didn’t spend $60 with them, you have to hold on something. When BioWare released Mass Effect Andromeda, I decided I wasn’t going to purchase the game based on my views of the Mass Effect trilogy and the direction the game was taking. Of course, that worked out in my favor as the game was average at best, but I also felt like I had a way of making sure the company heard my complaint. I’ve also seen what happens when you give away all your buying power.
When You Give The Power Away
When Destiny 2 released in September, I foolishly bought the game with the season pass on day one based on my experience with the first game. But now I’m not happy with the direction Bungie has taken with the sequel I have no leverage to speak. Yes, I can stop playing the game, but Activision(and Bungie) already have my money. A drop in the player count is one thing, but imagine what would happen if they didn’t have my money. Imagine how quick, changes or at least the acknowledgment of changes would occur if the company didn’t have the money of most of the player base. Would our complaints fall on deaf ears?
What Colin spoke about was us taking back our voice in the community. If we’re tired of how things are shaping up in the industry we need to talk with our wallet. Don’t like DLC? Don’t buy it. Not feeling what a developer is doing with a particular franchise, stop buying their games. We must learn to speak with our wallets because when it comes to business money is the loudest voice in the room.