Maranello (Italy), December 15, 2022 – Ferrari NV (NYSE/MTA: RACE) (“Ferrari”) announces that its wholly-owned Italian subsidiary Ferrari SpA will enter into a partnership with Essilor Luxottica that began in 2016. We are pleased to announce that we have renewed and expanded our partnership.
Under a new multi-year agreement signed today by the companies, effective January 1, 2023, EssilorLuxottica will continue to design, manufacture and distribute eyewear products featuring the Scuderia Ferrari and Ray-Ban brands. The licensing effort also extends to the first collection of monobrand eyewear featuring the Prancing Horse trademark.
EssilorLuxottica’s sponsorship will also be expanded under the new agreement. The Ray-Ban logo will appear for the first time on the cars and apparel of the official Competizioni GT drivers, in addition to remaining in Formula 1 single-seaters. World Endurance Championship in Le Mans hypercars and Gran Turismo his championship in GT3 cars.
Ferrari CEO Benedetto Viña said: “Today Ferrari is preparing to reach new goals with the Essilor Luxottica. “Starting from our shared history of excellence and truly shared values, the millions of people who have chosen us and who believe in this ever-evolving collaboration will continue to do so. We look forward to building even more exciting projects with our fans and customers.”
“There is only one Ferrari, but our story has been inspiring from the beginning. The first collaboration between Ray-Ban and Scuderia Ferrari showcases the passion that racing fans have for the Ferrari brand and the strong crossover between racing and fashion. is very well reflected in the eyewear, said Francesco Milelli, Chairman and CEO of Essilor Luxottica.