Govt. lines up millet-centric activities as International Year of Millets kicks in

The government announced on January 1 that it is planning a series of promotional activities around the country to coincide with the start of the International Millet Year (IYM). Kivi also pointed out that he is an integral part of the G20 meeting.

Center ministries, state governments and Indian embassies have been allocated a focused month in 2023 to carry out various activities to promote IYM and raise awareness about the benefits of millet. The Nord Agriculture Ministry said in a statement.

January is a key month for the Federal Ministry of Sports and Youth Affairs and the governments of Chhattisgarh, Mizoram and Rajasthan to carry out activities, it said.

The ministry also urges international organizations, academia, the hotel industry, the media, the Indian diaspora, the start-up community, civil society and all organizations belonging to the millet value chain to revive the forgotten glory of the “miracle millet”. I asked them to come forward and hold hands. Through the grand celebration of IYM.

Millet is also an integral part of the G-20 conference, and attendees will be given a true millet experience through tastings, meetings with farmers, and interactive sessions with start-ups and FPOs, he added.

Until January 15, the Ministry of Sports and Youth has planned 15 activities, including the participation of sports officials, nutritionists and fitness professionals via video messages; webinars on millet with , and expanded promotions via the Fit India app.

The Ministry of Food Processing Industries has also organized millet fairs and exhibitions in Andhra Pradesh, Bihar and Madhya Pradesh, while Food Safety Regulatory Authority FSSAI has organized ‘Eat Right Melas’ in Punjab, Kerala and Tamil Nadu. It will be held.

Chhattisgarh, Mizoram and Rajasthan will carry out concrete activities to raise awareness and promote IYM.

The state will conduct millet-focused activities such as mahotsava/melas and food festivals, farmer training, awareness campaigns, workshops/seminars, hoarding arrangements, distribution of promotional materials at various key locations throughout the state. .

Other states organizing similar activities in January include Maharashtra, Uttarakhand and Punjab, the statement said.

This month, the Agriculture and Processed Food Export Development Authority (APEDA) and the Ministry of Agriculture will attend a trade fair in Belgium where a multi-stakeholder delegation will showcase the diversity of Indian millet.

In addition, more than 140 Indian embassies will organize side events on IYM including the Indian Diaspora through exhibitions, seminars, lectures, panel discussions and more.

In January, the Indian embassies in Azerbaijan and Belarus will conduct activities such as B2B meetings with the participation of local chambers of commerce, food bloggers, food importers and local restaurants.

An exhibition/competition of millet dishes prepared with the help of the Indian diaspora is held and millet dishes are served as part of the Republic Day celebrations.

The Indian High Commission in Abuja and the Indian Consulate General in Lagos have organized the Millet Food Festival and Millet Food Preparation Contest in January as part of the IYM promotion.

The Millets Food Festival will be held on the premises of the High Commission and will provide food stalls in preparation with invitees including both Nigerian dignitaries and the Indian community.

The Ministry of Agriculture has adopted a proactive multi-stakeholder engagement approach to achieve the goals of IYM 2023 and spread Indian millet globally.

On December 6, 2022, the United Nations Food and Agriculture Organization held the opening ceremony of the IYM in Rome, Italy. The government hosted a special “millet luncheon” for parliamentarians at the Houses of Parliament.

Recognizing the great potential of millet to also align with several UN Sustainable Development Goals (SDGs), India is prioritizing millet. In April 2018, Millet was rebranded as ‘Nutri Cereals’ and he subsequently declared 2018 as the National Year of Millet.

The United Nations declaration as IYM 2023 is a way for India to be at the forefront in celebrating the Year of the Millet. Prime Minister Narendra Modi shared his vision of making IYM 2023 a ‘people’s movement’ and positioning India as a ‘global millet hub’.

The global millet market is projected to register a CAGR of 4.5% during 2021-2026.

Millet was one of the first domesticated crops in India and there is some evidence of its consumption during the Indus civilization. Today, millet is grown in more than 130 countries and is considered a traditional food for her more than 500 million people in Asia and Africa.

In India, millet is primarily a caliphate crop and requires less water and agricultural inputs than other similar staples. Millet is important because it has enormous potential to generate livelihoods, increase farmers’ incomes and ensure food and nutrition security around the world.

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