Srinagar: The Government of Jammu and Kashmir is giving significant impetus to commercial floriculture activities in J&K with the approval of a Rs 3.9 crore project for this purpose. Lavender and marigold cultivation will be boosted with the help of this new project. The government is promoting the production of houseplants worth around Rs 30 crore which will be distributed to farmers.
Under the Purple Revolution, the government is already working on the development of lavender plants in the Kashmir Valley and the Chenab Valley of the Jammu Region. In , hybrid marigold seeds were recently distributed to hundreds of farmers belonging to Jammu, Kathua, and Samba districts. Dr. Shahid Rasool, his Nodal Scientist at J&K’s mission, said more under this mission in the Jammu region, fresh flowers are produced and farmers can take advantage of post-harvest treatments for better economic growth. He told the media that he is trying to involve many farmers. The J&K administration has sought to connect farmers in the Jammu region with a huge market available for commercial floriculture activities. Recently, the J&K government approved his Rs 3.9 crore mega-project to boost commercial floriculture. Assistant Secretary of Agriculture and Production, Atal Darrow, told the media: