Lamborghini’s Redesigned Museum Hints At “Unexpected Activities” For 60th Anniversary

The refurbished Automobili Lamborghini Museum houses the Reventon, Veneno, Centenario and more in the same room.

To thanos papas

Jan 20, 2023 10:04

    Lamborghini's redesigned museum hints at 'unexpected activity' for 60th anniversary

To thanos papas

In the wake of its 60th anniversary celebrations in 2023, Lamborghini will reopen its converted museum in Sant’Agata Bolognese, featuring new exhibits including several unique collections. There will also be some surprises for Lamborghini fans this year, as the CEO hinted at “unexpected activity”.

Starting with comments made by Stephan Winkelmann at the museum’s official opening, the Chairman and CEO of Lamborghini said: The first will celebrate his 60th anniversary through international events, initiatives and unexpected activities.

read: Lamborghini Aventador replacement reveals 8,500 RPM redline in new spy shot

    Lamborghini's redesigned museum hints at 'unexpected activity' for 60th anniversary
Terzo Millenio concept lighting signature (top) and profile sketch of the 60th anniversary like light painting (bottom)

Those words could hint at the launch of some new models, including the long-awaited debut of an all-new V12 flagship set to replace the discontinued Aventador. However, a closer look reveals a printed image behind Winkelmann showing the LED headlights of the 2017 Lamborghini Terzo Millenio Concept. As for the entrance profile sketch, this is probably not a teaser for a new model, but rather a mix of lines from various Lamborghini supercars.

new exhibition

The Automobili Lamborghini Museum has been completely renovated and now has a total of 19 cars on display. Despite being updated, its basic structure is part of the original building when Ferruccio Lamborghini founded the company. Unsurprisingly, the new exhibition is titled “The Future Started in 1963” and focuses on the most important moments in the history of his Sant’Agata brand.

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Among the 19 exhibits, Lamborghini has collected exceptional models from the last decade to create a combination of extremely expensive and unique vehicles. Specifically: 2008 Reventon (21 units), 2013 Veneno (4 units), 2016 Centenario (20 units), 2019 Cyan FKP 37 (63 units) and 2021 Countach LPI 800 -4 ( 112 units) alongside the track-only 2010 Sesto Elemento. If the Italians can find an example of the 2020 Essenza SCV12 (40 units), the collection is complete. Clearly, aside from the SC18 and SC20 one-offs.

    Lamborghini's redesigned museum hints at 'unexpected activity' for 60th anniversary

The ‘Contemporary’ category compiles the Diablo GT (1998) and the Murcielago SV (2009) and Aventador SVJ (2018) as angry versions of the V12-powered flagships. Next to it, the Gallardo Performante Spyder, Huracán Perforante and Huracán GT3 Racer represent his V10-powered supercars, while the yellow Urus reminds us of who is the best-selling model in the brand’s history. It’s there for

Finally, the Museum’s ‘Heritage’ section also showcases interesting Lamborghini vehicles from the past, including the 350 GT, Miura S, Espada, Urraco, Countach LP 400 and LM 002.

We look forward to further announcements by Lamborghini in the near future, hoping that we will have the opportunity to visit the updated museum in Italy.

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