As much as I love geek culture, I’ve always had a love/hate relationship with the apparel that accompanies it. It’s always over the top and screams “look at me! Look at this nerdy shit I’m into!” It’s always a big ass Goku on a Gildan T-shirt. It’s just something I’ve never liked and always wanted to change. So change I have. The pieces you’ll see on the site were created with one goal – to be something that you would actually want to wear outside. Something that people could wear and feel like they are a part of something. A small club of folks in the know.