MILO Philippines resumes sports activities after pandemic break

MILO Philippines is returning to a busy schedule of sporting events at the grassroots level that has been limited by the COVID-19 pandemic over the past three years.

With the launch of MILO Active Pilipinas, the sports drink company will resume various on-the-ground events to help Filipino children return to active lifestyles.

MILO Sports Clinics, MILO Marathon, MILO Champ Camp, MILO Home Court and MILO Barangay Liga will return.

“This year, 2023, is the time to move the country from court to court. We believe in instilling values ​​that last a lifetime, the values ​​that make a champion for life.” said Veronica Carmen Cruz, Senior Vice President, Nestlé Philippines MILO Business Unit.

Cruz, who has children of her own, believes that re-immersing Filipino youth in sports after the pandemic will be a great help to them as they adapt to the new normal.

“It must have been hard and scary for them to go back to school, but we know sports can help them,” she said.

“And knowing that we’ve been in front of screens since 2020, today we’re really excited to bring those kids off the couch to court with MILO Active Pilipinas.” rice field.

MILO Active Pilipinas officially kicked off on Saturday at the PhilSports Arena in Pasig City, where young people tried different sports such as basketball and sepak takraw to experience what happens at branded sports clinics across the country.

Meanwhile, the MILO Marathon returns as one of the country’s biggest running events for the first time since 2019.

The brand will also continue its online ‘MILO Home Court’ program for those unable to access the on-ground extravaganza, and plan to resume hoop tournaments at the MILO Barangay Liga municipal level.

Carlo Sampan, Head of MILO Sport, said: “This is a synergy between terrestrial and digital initiatives or programs.

“All these programs share the same goals and values ​​of raising children, not just sports. because there is,” he added.

During Saturday’s launch, MILO also announced the brand’s newest ambassador, Olympic pole vaulter EJ Obiena.

With the MILO Active Pilipinas kicking off, the brand is gearing up for one of the highlights of the program with the first leg of the MILO Marathon set for March 26th.

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